The article demystifies the panic surrounding Artificial Intelligence stealing jobs. While AI is already replacing repetitive cognitive work (as demonstrated by Klarna), it completely fails in interpretation, ethics, and business context (as proven by the Air Canada and Sports Illustrated blunders). Drawing a parallel with previous technological revolutions, the author argues that humans are always pushed up the value chain. The real danger isn't AI's superintelligence, but rather mental laziness and the outsourcing of basic common sense. To survive in the new hybrid market, professionals must transition from being mere operators to becoming strategists.
RTP has changed its visual identity, in an 89000 euros project that is provoking complaints from the public and internally - was this the best decision? Radio workers, in particular, are protesting against the end of the historic RDP brand and the perception that radio has been sidelined in the new design.
Filipe Macau | Advertising & IT Email: geral@filipemacau.com Phone: +351 930 634 442
2. Data Collected
Through the contact and quote request forms, the following personal data is collected: full name, email address, phone number (optional), company or project (optional) and message/request description.
3. Purpose of Processing
Data is collected exclusively to respond to information requests and quote preparation, without any use for third-party commercial purposes.
4. Legal Basis
Processing is based on the data subject's consent, under Article 6(1)(a) of Regulation (EU) 2016/679 (GDPR).
5. Retention Period
Data is retained for a maximum of 24 months after receipt of the request, unless a legal obligation requires otherwise or consent is renewed. After this period, data is securely deleted.
6. Sub-processors and Infrastructure
Data submitted through the forms is sent directly to the controller's email, managed by Hostinger, a web hosting company with servers located in the European Union. No CRM tools, email marketing platforms or any other additional data processors are used.
7. International Transfers
Personal data is processed within the European Economic Area (EEA). No transfers to third countries are made.
8. Cookies and Tracking Technologies
This website does not use tracking cookies, analytics cookies, conversion pixels or any other user behavior monitoring technologies. Strictly functional cookies necessary for the technical operation of the site may be used, which do not require consent under GDPR.
9. Data Subject Rights
The data subject has the right to: access, rectification, erasure, restriction of processing, portability, objection and withdrawal of consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
10. Exercising Your Rights
To exercise your rights, contact us via email at geral@filipemacau.com. The request will be answered within a maximum of 30 days, which may be extended to 90 days in cases of particular complexity, with notification to the data subject. You also have the right to lodge a complaint with the national supervisory authority, CNPD, at www.cnpd.pt.
11. Sharing with Third Parties
Personal data is not shared, sold or transferred to third parties for commercial purposes.
12. Security
Appropriate technical and organizational measures are adopted to ensure the security of personal data against unauthorized access, loss or destruction.
13. Minors
The services offered can be contracted by persons of any age. No services with content exclusively intended for those over 18 are provided. If the data subject is under 16 years of age, consent must be given or authorized by the holder of parental responsibility.
14. Changes to this Policy
This policy may be updated periodically to reflect legal or operational changes. The "last updated" date at the top of the document will always be revised accordingly. Regular consultation of this page is recommended. In case of substantial changes, a visible notice will be made on the website.
Terms & Conditions
Last updated: March 29, 2026
1. Service Provider
Filipe Macau | Advertising & IT Email: geral@filipemacau.com Phone: +351 930 634 442
2. Purpose
These Terms and Conditions govern the provision of services in the areas of multimedia, technology, graphic design, photography, videography, web development and IT support.
3. Quotes
Quotes are valid for 30 days from the date of issue and are only binding after written acceptance by the client. Absence of response does not constitute acceptance.
4. Payments
Projects valued at 200 EUR or above require a 50% deposit upon quote approval, with the remaining balance due upon delivery. Projects under 200 EUR are paid in full at the start of work.
5. Changes to Project Scope
Any change to the initially agreed project scope, including addition of features, requirement changes or requests outside the original scope, may result in a revised quote and/or delivery timeline. These changes will always be communicated to the client before execution and require written acceptance.
6. Cancellation
In case of project cancellation by the client, no refund of amounts already paid, including the deposit, will be made. In case of cancellation attributable to the provider, 50% of the deposit paid will be refunded to the client. In both cases, work completed up to the cancellation date is invoiced proportionally, with amounts already paid deducted from the total due.
7. Deadlines
Delivery deadlines are defined based on the nature of the project, availability of materials and timeliness of client feedback. Delays caused by the client in delivering materials or approvals may result in revised agreed timelines, without provider liability.
8. Travel
Travel is charged only when the nature of the service requires physical presence and no viable remote alternative exists. When applicable, travel costs will be indicated in advance in the quote or communicated to the client before travel.
9. Intellectual Property
All usage rights over produced works are transferred to the client after full payment of the agreed amount. The provider always retains authorship rights over all pieces and content produced, in any service area.
By default, the provider may reference and share completed works in their portfolio, social media and promotional materials. If the client wishes the works to be treated confidentially, a 50% surcharge on the total project value applies, to be included in the quote upon express client request.
Final files and deliverables, without watermarks or restrictions, will only be made available to the client after confirmation of full payment. No definitive versions of any work will be delivered with outstanding payments.
The provider also retains the moral right of authorship over all produced works, under the Copyright and Related Rights Code, and works may not be attributed to third parties or presented without identification of their origin.
10. Confidentiality
Both parties commit to keeping all information exchanged within the scope of service provision confidential, unless express authorization to the contrary or legal obligation.
11. Liability
The provider's liability to the client is limited to the total amount paid for the project in question. No liability is assumed for indirect damages, data loss, business loss or any other consequential damages not directly attributable to the provider.
12. Changes to these Terms
These Terms and Conditions may be updated periodically. The version in force at the time of quote acceptance applies to the established contractual relationship.
13. Dispute Resolution
These Terms are governed by Portuguese law. In case of dispute, the court of the provider's jurisdiction is competent, without prejudice to recourse to alternative dispute resolution means.
14. Alternative Dispute Resolution
In accordance with Article 18 of Law No. 144/2015, in case of consumer dispute, the consumer may use the Consumer Portal at www.consumidor.gov.pt.
Cookie Policy
Last updated: March 29, 2026
1. What Are Cookies
Cookies are small text files stored on your device by the browser when you visit a website. They allow the site to remember your preferences between visits.
2. Cookies Used on This Website
This website uses exclusively strictly necessary and functional preference cookies, without any tracking or advertising purposes.
Name
Identifier
Purpose
Duration
Type
Cookie Consent
fm_ck
Stores the user's cookie policy decision
1 year
Strictly necessary
Theme Preference
fm_theme
Stores the visual theme preference (light or dark)
1 year
Functional
The consent cookie (fm_ck) is strictly necessary for the correct functioning of the cookie management mechanism and does not require prior consent. The theme preference cookie (fm_theme) is stored when the user actively changes the visual theme of the website.
3. Third-Party Cookies
This website does not use third-party cookies, tracking cookies, advertising cookies or user behavior analysis tools.
4. Consent Management and Revocation
You can manage or disable cookies directly in your browser settings. At any time, you can revoke previously given consent by deleting cookies stored in your browser. In that case, your preferences will be reset on the next visit.
5. Changes to this Policy
This policy may be updated periodically to reflect technical or legal changes. The "last updated" date at the top of the document will always be revised accordingly.
6. Contact
Filipe Macau | Advertising & IT Email: geral@filipemacau.com Phone: +351 930 634 442
Quote Request
Fill in the steps below and I will get back to you within 24 hours.
1
Area
2
Services
3
Project
4
Contact
What area is your project in?
You can select more than one area.
📸
Creation & Media
Photography, Video, Events, Digital Content
🎨
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💻
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🎓
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Guidance, Workshops, Individual Tutoring
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Select all that apply to your project.
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