Perspectives & Reflections

Perspectives, reflections and insights on technology, design and creativity.

Opinion

The Substitution Illusion: Why Artificial Intelligence Makes Humans More Critical

The article demystifies the panic surrounding Artificial Intelligence stealing jobs. While AI is already replacing repetitive cognitive work (as demonstrated by Klarna), it completely fails in interpretation, ethics, and business context (as proven by the Air Canada and Sports Illustrated blunders). Drawing a parallel with previous technological revolutions, the author argues that humans are always pushed up the value chain. The real danger isn't AI's superintelligence, but rather mental laziness and the outsourcing of basic common sense. To survive in the new hybrid market, professionals must transition from being mere operators to becoming strategists.

📅 May 2, 2026 👁 123
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News

The Manifesto

More than just sharing news, the aim is to dissect the world of technology, design and advertising with a critical, direct and unfiltered vision. Find out what you can expect from this new format and join me in the quest for "technological tranquillity".

📅 April 23, 2026 👁 55
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