Design

Branding & Visual Identity

Brands that know who they are.

I design brands clients recognise before reading the name

I deliver the complete visual identity so you can start using the brand on any support the day you receive the manual. Logo, colour palette, typography, application rules and the first materials already designed.

Where I add value to your project

Before the price, value comes first. Here we meet, you walk me through the project, and only then I present proposals and solutions that make sense for the result you're after, case by case.

A logo designed with substance

Research, concepts and refinement until reaching a mark that holds up to being seen every day. Delivered in every necessary variation.

Colours that become yours

A coherent colour system with primary and complementary palettes and application rules for digital and print. So everything the brand touches looks like it came from the same house.

Typography that speaks with one voice

Typeface selection and hierarchy with clear usage rules, so a poster and an email look like they come from the same brand.

A manual that prevents future arguments

A document with application rules, prohibitions and practical examples, plus ready-to-use files. Whoever joins the team tomorrow knows exactly how to use the brand.

The brand applied where it will live

Stationery, cards, signage, email signatures and any medium where the brand appears, already designed and ready for production.

Renewing without losing what was earned

Rebranding of existing brands that updates the look, respects the recognition already built and fixes what was holding it back.

How I work with you

Five steps from the first conversation to the work delivered and the months after.

01
Step 01 / 05

Diagnosis

Before proposing anything, I understand the ground. We talk, I map what's holding results back and look at what you already have in place.

02
Step 02 / 05

Strategy

I present you with a clear plan, the shortest path to the result you're after. I explain every decision so everything makes sense before we move forward.

03
Step 03 / 05

Execution

Hands on. You receive regular updates as the work progresses, can follow closely and give input whenever you want.

04
Step 04 / 05

Delivery

You receive the final work ready to use. If the project includes training or documentation, that's delivered too so you can move forward with confidence.

05
Step 05 / 05

Follow-up

I stay available after delivery for adjustments, occasional questions, and the next phase when your business calls for it.

Frequently asked questions

Typically between 4 and 8 weeks, depending on scope. An isolated logo can be faster; complete identity requires time to mature.
I present 2 to 3 solid concepts, not dozens. Each one built with foundation - not intuitive choice options.
The editable files remain in our own archive. The client receives only closed and final formats - to ensure that the integrity of the project is not compromised by external interventions.
In complete branding projects, yes. For more focused projects, it can be contracted separately.
Yes. Rebranding is frequent when a brand needs to evolve without losing what it has built. Different approach from creating from scratch.
The property rights over the brand are transferred to the client after the conclusion of the project and full payment. Copyright remains with the author, as provided for in Portuguese intellectual property legislation.

Each project is evaluated individually.

Submit yours - you'll receive a personalised response within 24 hours.